It’s encouraging users to celebrate the day they became friends with a specific acquaintance on Facebook as a kind of social media holiday. The new notifications appear to be part of a series of efforts to carry out what Zuckerberg says is Facebook's new mission: to “bring people closer together.” For example, Facebook is also prompting people to hangout with each other in real life. Twitter, for example, has been sending push notifications about activity occurring on the platform since last year, like when a number of people you follow all interact with the same tweet. Greenfield also pointed out that Facebook isn’t the first platform to deploy these kinds of alerts. 'I think they very much count on the fact that it will produce an addictive response.'ĭavid Greenfield, University of Connecticut School of Medicine Before he started receiving the messages, Green says he hadn’t logged into Facebook for a long time and had actually forgotten his password. Green says he’s received near-daily SMS messages from Facebook since January alerting him that one of his friends performed some action on the platform. “It’s abusive, people’s attention is deliberately tweaked by what looks like a two-factor authentication message.” “The part of it that bugs me is that two-factor authentication is something should be encouraging people to use, but instead the way this is working here is that they’re driving people away from two-factor and making people less secure,” says Matt Green, a professor at the Johns Hopkins University Information Security Institute, who has done contracted security work for Facebook in the past. The spamming has even extended to those who sign up for two-factor authentication-which is a great way to turn people off to that extra layer of security. Now Facebook will nag you when an acquaintance comments on someone else’s photo, or when a distant family member updates their status. But recently, those prods have evolved beyond comments related to activity on your own profile. Facebook has always nudged truant users back to its platform though emails and notifications.
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